So much of the activity I see among leaders today is focused on reaching the masses. “Successful leaders” speak at big conferences, host popular television or radio shows, publish bestselling books, or write successful blogs. Their goal is breadth. They want to extend their influence to as many people as possible.
Jesus had a much different leadership strategy. His goal was not “reach” or popularity. In fact, as strange as it sounds today, he actively discouraged publicity. On more than one occasion, after performing a jaw-dropping miracle, he told those who witnessed it, “Tell no one what you have seen” (see e.g., Matthew 8:4; 16:20; 17:9; Mark 7:36; 8:30; 9:9; Luke 5:14; and 8:56). He was a publicist’s nightmare.
